Profit-First Growth & GTM
Selected Work
I help fast-growing brands turn attention into revenue, drive conversions profitably, and save time and money with automation.
Services
( 1 )
GTM & Launch Strategy
Design and run go-to-market plans for new products or regions (from FDA compliance to retail/e-com rollouts)
Create offers, pricing tests, and positioning that win both customers and investors
Orchestrate multi-channel launches (ads, email, influencers) so everything hits at once
( 1 )
GTM & Launch Strategy
Design and run go-to-market plans for new products or regions (from FDA compliance to retail/e-com rollouts)
Create offers, pricing tests, and positioning that win both customers and investors
Orchestrate multi-channel launches (ads, email, influencers) so everything hits at once
( 1 )
GTM & Launch Strategy
❖ Design and run go-to-market plans for new products or regions (from FDA compliance to retail/e-com rollouts).
❖ Create offers, pricing tests, and positioning that win both customers and investors.
❖ Orchestrate multi-channel launches (ads, email, influencers) so everything hits at once.
( 2 )
Profit-First CRO
Model break-even ROAS and Profit per Visitor so growth protects margin, not just topline
Install upsells, bundles, and loyalty rewards to lift AOV and repeat spend
Simplify landers and checkout to remove friction and lift conversion rates
( 2 )
Profit-First CRO
Model break-even ROAS and Profit per Visitor so growth protects margin, not just topline
Install upsells, bundles, and loyalty rewards to lift AOV and repeat spend
Simplify landers and checkout to remove friction and lift conversion rates
( 2 )
Profit-First CRO
❖ Model break-even ROAS and Profit per Visitor so growth protects margin, not just topline.
❖Install upsells, bundles, and loyalty rewards to lift AOV and repeat spend.
❖Simplify landers and checkout to remove friction and lift conversion rates.
( 3 )
Paid Media (Meta & Google)
Run profitable ad campaigns with guardrails (2.5x+ ROAS on $1M+ spend managed)
Test creative, hooks, and offers systematically with “ad lab” processes
Expand profitably into new geographies (localized ad campaigns for AU/CA/EU)
( 3 )
Paid Media (Meta & Google)
Run profitable ad campaigns with guardrails (2.5x+ ROAS on $1M+ spend managed)
Test creative, hooks, and offers systematically with “ad lab” processes
Expand profitably into new geographies (localized ad campaigns for AU/CA/EU)
( 3 )
Paid Media (Meta & Google)
Run profitable ad campaigns with guardrails (2.5x+ ROAS on $1M+ spend managed)
Test creative, hooks, and offers systematically with “ad lab” processes
Expand profitably into new geographies (localized ad campaigns for AU/CA/EU)
( 5 )
Influencer / UGC Ops
Build high-reply outreach systems (20–30%+ reply rates, multilingual)
Close deals with whitelisting + paid partnerships that drive actual sales
Turn faceless UGC into performance ads with repeatable playbooks
( 5 )
Influencer / UGC Ops
Build high-reply outreach systems (20–30%+ reply rates, multilingual)
Close deals with whitelisting + paid partnerships that drive actual sales
Turn faceless UGC into performance ads with repeatable playbooks
( 5 )
Influencer / UGC Ops
Build high-reply outreach systems (20–30%+ reply rates, multilingual)
Close deals with whitelisting + paid partnerships that drive actual sales
Turn faceless UGC into performance ads with repeatable playbooks
( 4 )
Analytics & Attribution
GA4, Shopify, and Cometly reconciliation for truth in data
Dashboard builds for exec-level clarity
Funnel & channel attribution modeling
( 4 )
Analytics & Attribution
GA4, Shopify, and Cometly reconciliation for truth in data
Dashboard builds for exec-level clarity
Funnel & channel attribution modeling
( 4 )
Analytics & Attribution
GA4, Shopify, and Cometly reconciliation for truth in data
Dashboard builds for exec-level clarity
Funnel & channel attribution modeling
( 6 )
Automation & AI
Automate workflows with n8n, Zapier, and custom Google Scripts
Remove grunt work: reporting, email parsing, lead enrichment, task routing
Use AI for creative testing, market research, and scaling outreach
( 6 )
Automation & AI
Automate workflows with n8n, Zapier, and custom Google Scripts
Remove grunt work: reporting, email parsing, lead enrichment, task routing
Use AI for creative testing, market research, and scaling outreach
( 6 )
Automation & AI
Automate workflows with n8n, Zapier, and custom Google Scripts
Remove grunt work: reporting, email parsing, lead enrichment, task routing
Use AI for creative testing, market research, and scaling outreach
GA4, Shopify, and Cometly reconciliation for truth in data
Beyond running campaigns, I build systems that keep working long after the ads stop. Over the years I’ve helped 7–9 figure brands like Luxmery, Afrifresh, Bold Afrika, and Afrimash grow by bringing creative, data, and operations together into one system.
Beyond running campaigns, I build systems that keep working long after the ads stop. Over the years I’ve helped 7–9 figure brands like Luxmery, Afrifresh, Bold Afrika, and Afrimash grow by bringing creative, data, and operations together into one system.
Beyond running campaigns, I build systems that keep working long after the ads stop. Over the years I’ve helped 7–9 figure brands like Luxmery, Afrifresh, Bold Afrika, and Afrimash grow by bringing creative, data, and operations together into one system.
Outside client work, I'm building:
❖ Supafast AI - an AI agent that helps DTC teams see what’s really happening in their competitors’ emails.
❖ The Bougie Spot - a faceless YouTube channel in the luxury niche, where I explore storytelling and content systems.
Aug 2024 – Present
Growth Marketing Manager
Luxmery USA
Scaled $1M+ ad spend profitably at 2.5+ ROAS while raising AOV and CVR.
Cut break-even ROAS by 10–15% through pricing tests and P&L optimizations.
Directed launches, international expansion, and cross-functional growth ops.
Aug 2024 – Present
Growth Marketing Manager
Luxmery USA
Scaled $1M+ ad spend profitably at 2.5+ ROAS while raising AOV and CVR.
Cut break-even ROAS by 10–15% through pricing tests and P&L optimizations.
Directed launches, international expansion, and cross-functional growth ops.
Aug 2024 – Present
Growth Marketing Manager
Luxmery USA
Scaled $1M+ ad spend profitably at 2.5+ ROAS while raising AOV and CVR.
Cut break-even ROAS by 10–15% through pricing tests and P&L optimizations.
Directed launches, international expansion, and cross-functional growth ops.
Mar 2024 – Feb 2025
Growth Marketing Manager
Bold Afrika & Afrifresh
Built FDA-compliant brand + wholesale system for US entry from scratch.
Created 15+ SOPs, launched e-commerce stack, and managed stakeholders.
Oversaw marketing, ops, product, and CX across both DTC and wholesale arms.
Mar 2024 – Feb 2025
Growth Marketing Manager
Bold Afrika & Afrifresh
Built FDA-compliant brand + wholesale system for US entry from scratch.
Created 15+ SOPs, launched e-commerce stack, and managed stakeholders.
Oversaw marketing, ops, product, and CX across both DTC and wholesale arms.
Mar 2024 – Feb 2025
Growth Marketing Manager
Bold Afrika & Afrifresh
Built FDA-compliant brand + wholesale system for US entry from scratch.
Created 15+ SOPs, launched e-commerce stack, and managed stakeholders.
Oversaw marketing, ops, product, and CX across both DTC and wholesale arms.
Jan 2024 – Apr 2024
Growth Marketer (Team Lead)
Rifugio & SES
Created custom website designs and landing pages for small-to-mid-size businesses. Delivered mobile-first, responsive designs with a strong focus on usability and aesthetics.
Jan 2024 – Apr 2024
Growth Marketer (Team Lead)
Rifugio & SES
Created custom website designs and landing pages for small-to-mid-size businesses. Delivered mobile-first, responsive designs with a strong focus on usability and aesthetics.
Jan 2024 – Apr 2024
Growth Marketer (Team Lead)
Rifugio & SES
Created custom website designs and landing pages for small-to-mid-size businesses. Delivered mobile-first, responsive designs with a strong focus on usability and aesthetics.
Mar 2023 – Mar 2024
Growth Marketer (Team Lead)
Afrimash
Migrated site from WordPress to Magento, reducing costs and boosting accuracy.
Improved efficiency by 18% through automation + bug fixes.
Designed scalable features while supporting internal software requests.
Mar 2023 – Mar 2024
Growth Marketer (Team Lead)
Afrimash
Migrated site from WordPress to Magento, reducing costs and boosting accuracy.
Improved efficiency by 18% through automation + bug fixes.
Designed scalable features while supporting internal software requests.
Mar 2023 – Mar 2024
Growth Marketer (Team Lead)
Afrimash
Migrated site from WordPress to Magento, reducing costs and boosting accuracy.
Improved efficiency by 18% through automation + bug fixes.
Designed scalable features while supporting internal software requests.
Mar 2020 – Oct 2022
Digital Marketer
FoodCo Nigeria
Raised lead rate by 380% and traffic by 192% with funnels + retargeting.
Grew revenue 118.8% through UX upgrades, loyalty, and GA4 tracking.
Installed growth ops playbooks and dashboards for ongoing visibility.
Mar 2020 – Oct 2022
Digital Marketer
FoodCo Nigeria
Raised lead rate by 380% and traffic by 192% with funnels + retargeting.
Grew revenue 118.8% through UX upgrades, loyalty, and GA4 tracking.
Installed growth ops playbooks and dashboards for ongoing visibility.
Mar 2020 – Oct 2022
Digital Marketer
FoodCo Nigeria
Raised lead rate by 380% and traffic by 192% with funnels + retargeting.
Grew revenue 118.8% through UX upgrades, loyalty, and GA4 tracking.
Installed growth ops playbooks and dashboards for ongoing visibility.
Tools
Framer
99%
No-code web design.
Framer
99%
No-code web design.
Framer
99%
No-code web design.
Figma
95%
General Design Tool
Figma
95%
General Design Tool
Figma
95%
General Design Tool
Photoshop
90%
Image editing
Photoshop
90%
Image editing
Photoshop
90%
Image editing
Illustrator
90%
Graphic design
Illustrator
90%
Graphic design
Illustrator
90%
Graphic design
Javascript
85%
Front end development
Javascript
85%
Front end development
Javascript
85%
Front end development
Spline
80%
3D design
Spline
80%
3D design
Spline
80%
3D design