How I Turned Leads, Loyalty, and Traffic Into 2X Revenue Growth
How I Turned Leads, Loyalty, and Traffic Into 2X Revenue Growth
How I Turned Leads, Loyalty, and Traffic Into 2X Revenue Growth
Afrimash’s funnel was leaking: low lead capture, flat traffic, and stagnant revenue. I rebuilt the funnel, layered in loyalty, and scaled retention engines to unlock 2x growth.
Services:
Funnel Optimization | Growth Operations
Funnel Optimization | Growth Operations
Client:
Afrimash
Afrimash
Year:
2023
2023
Problem:
Afrimash, an agritech e-commerce company, had the fundamentals of an online store but wasn’t capturing enough leads, traffic was stagnant, and revenue growth had plateaued. Marketing efforts lacked structured funnels, visibility, and retention systems.
Approach:
1. Funnel Builder
Designed and optimized landing pages, installed onboarding offers, and added loyalty triggers.
Raised lead capture rate from 0.2% → 7.6% (+380%).
2. Traffic & Retention Engine
Scaled retargeting across email, blogs, and paid.
Built a content + email engine to re-engage dormant users and drive repeat visits.
Result: 192% traffic growth.
3. Revenue Growth Drivers
Redesigned product UX to simplify conversion.
Implemented onboarding popups to improve first-purchase CVR.
Launched a loyalty program to reward repeat purchases.
Integrated GA4 tracking for attribution clarity.
Result: +118.75% revenue growth.
4. Growth Ops Discipline
Authored playbooks and dashboards for weekly marketing + ops accountability.
Created visibility into funnel health and performance metrics so teams could iterate systematically.
Results:
Lead acquisition rate grew by 380% (0.2% → 7.6%).
Traffic grew 192% year-on-year.
Revenue up +118.75% from UX upgrades, loyalty, and GA4 event tracking.
Installed a growth ops system that aligned marketing, content, and product teams under one operating rhythm.
Problem:
Afrimash, an agritech e-commerce company, had the fundamentals of an online store but wasn’t capturing enough leads, traffic was stagnant, and revenue growth had plateaued. Marketing efforts lacked structured funnels, visibility, and retention systems.
Approach:
1. Funnel Builder
Designed and optimized landing pages, installed onboarding offers, and added loyalty triggers.
Raised lead capture rate from 0.2% → 7.6% (+380%).
2. Traffic & Retention Engine
Scaled retargeting across email, blogs, and paid.
Built a content + email engine to re-engage dormant users and drive repeat visits.
Result: 192% traffic growth.
3. Revenue Growth Drivers
Redesigned product UX to simplify conversion.
Implemented onboarding popups to improve first-purchase CVR.
Launched a loyalty program to reward repeat purchases.
Integrated GA4 tracking for attribution clarity.
Result: +118.75% revenue growth.
4. Growth Ops Discipline
Authored playbooks and dashboards for weekly marketing + ops accountability.
Created visibility into funnel health and performance metrics so teams could iterate systematically.
Results:
Lead acquisition rate grew by 380% (0.2% → 7.6%).
Traffic grew 192% year-on-year.
Revenue up +118.75% from UX upgrades, loyalty, and GA4 event tracking.
Installed a growth ops system that aligned marketing, content, and product teams under one operating rhythm.
