Launching SES & Rifugio to 840% Growth
Launching SES & Rifugio to 840% Growth
Launching SES & Rifugio to 840% Growth
With the Samsung S24 launch, SES and Rifugio needed explosive traction fast. We delivered a multi-channel push — SEO, social, email, and UX — that drove 840% Q1 revenue growth.
Services:
CRO | Influencer Marketing
CRO | Influencer Marketing
Client:
Luxmery
Luxmery
Year:
2024
2024
Problem:
SES and Rifugio needed explosive campaign momentum to compete in tech retail. Their challenges included:
Launching a new flagship product (Samsung Galaxy S24) with limited time-to-market.
Weak SEO visibility compared to global competitors.
Underdeveloped email + social engines with minimal community engagement.
Outdated website UX that was hurting conversions.
Approach:
1. Samsung Galaxy S24 Launch Campaign
Designed and executed a multi-channel launch strategy.
Aligned paid ads, influencer hype, email pushes, and social activations into one launch sequence.
Engineered funnel flow and reporting to track every conversion touchpoint.
2. SEO Impact
SES: Improved rankings with targeted keyword optimizations → +144% clicks, +140% impressions, rank improved (9.4 → 8.7).
Rifugio: Revamped technical + on-page SEO → +316% clicks, +123% impressions, rank improved (14.3 → 9.4).
3. Omnichannel Push
Scaled email: 19,700 sends, 30.7% open rate, 2.3% CTR.
Exploded social: +1,533% Instagram growth, +185.8% Twitter growth, +8.8k% Facebook followers.
4. UX & Web Overhaul
Led redesign of Rifugio website → improved engagement and conversion rates.
Embedded GA4 tracking + CRO principles (faster load times, better product pages).
840% revenue growth in Q1 2024 from the Samsung Galaxy S24 launch (₦132M).
Organic traffic and visibility surged across both brands (SEO improvements translated into sustained traffic growth).
Email campaigns re-engaged the base while social media became a top-of-funnel engine.
Rifugio website became a higher-converting, user-friendly experience that complemented SEO + paid.
Problem:
SES and Rifugio needed explosive campaign momentum to compete in tech retail. Their challenges included:
Launching a new flagship product (Samsung Galaxy S24) with limited time-to-market.
Weak SEO visibility compared to global competitors.
Underdeveloped email + social engines with minimal community engagement.
Outdated website UX that was hurting conversions.
Approach:
1. Samsung Galaxy S24 Launch Campaign
Designed and executed a multi-channel launch strategy.
Aligned paid ads, influencer hype, email pushes, and social activations into one launch sequence.
Engineered funnel flow and reporting to track every conversion touchpoint.
2. SEO Impact
SES: Improved rankings with targeted keyword optimizations → +144% clicks, +140% impressions, rank improved (9.4 → 8.7).
Rifugio: Revamped technical + on-page SEO → +316% clicks, +123% impressions, rank improved (14.3 → 9.4).
3. Omnichannel Push
Scaled email: 19,700 sends, 30.7% open rate, 2.3% CTR.
Exploded social: +1,533% Instagram growth, +185.8% Twitter growth, +8.8k% Facebook followers.
4. UX & Web Overhaul
Led redesign of Rifugio website → improved engagement and conversion rates.
Embedded GA4 tracking + CRO principles (faster load times, better product pages).
840% revenue growth in Q1 2024 from the Samsung Galaxy S24 launch (₦132M).
Organic traffic and visibility surged across both brands (SEO improvements translated into sustained traffic growth).
Email campaigns re-engaged the base while social media became a top-of-funnel engine.
Rifugio website became a higher-converting, user-friendly experience that complemented SEO + paid.
